A distinctive corporate design (CD) reflects a strong identity and is essential for the successful and credible communication of the New Apostolic Church worldwide. This manual provides clear orientation and allows all to act with confidence, while consciously taking into account the diversity of cultural contexts in which our Church is present. Design principles are therefore defined in such a way that they ensure global uniformity on one hand, while also offering sufficient scope for local adaptation and creative implementation on the other.
Key design elements such as the brand logo, colour scheme, typography, and imagery form the foundation for a clear and consistent visual language. The correct use of the logo is fundamental. It not only guarantees a strong recognisable identity, but also ensures the necessary legal certainty and protects our brand in the long term. The aim is to harmonise uniformity and diversity, and to effectively strengthen the joint presence of the New Apostolic Church.
